VW Bug Superbowl Ad – “Celebraaaation!”

In the past week I’ve heard the debate whether or not the VW Bug “Get In. Get Happy” Superbowl Commercial is racist towards Jamaicans. It bugs me how PC people can be – and I’m sure this is debate was sparked by multiple non-Jamaican person.

To me… as an advertiser, an audience and a person… I believe that it celebrates the cultural identity behind the Jamaican spirit. It does not demeanor nor be used in any derogatory way. Pronunciation is spot on and delivers each anecdote with positive charisma. What’s the fuss folks?

Do YOU think it’s disrespectful toward Jamaicans or does it merely spread the looooove?

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