“Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws.” – Plato

The debate on gun safety is undoubtedly a tense one. By having instant accessibility to news reports of gun violence; naturally, we’re met often by tragic tales. These grim statistics will always paint a bad picture. Let’s face it, there are people that respect firearms and those who do not. 

Luckily, gun safety group Evolve has put together this ad that balance the serious points along with some humor. It’s straightforward with it’s points and works through some colonial satire. This ad is merely an exercise in integrity by reminding us what ‘RIGHTS’ stand for and what’s required of us all to inhabit them.

As posted on FastCompany.com